Consumers’ Acceptance of Renewable Energy In Pakistan: An End User's Perspective

Abstract

This study aimed to assess the consumer acceptance of renewable energy in Okara district, Pakistan, and identify the factors influencing its adoption. A quantitative research design was employed, with a sample size of 384 households selected using systematic sampling. The questionnaire included sections on demographics, attitudes, perceptions, and acceptance scales related to renewable energy. Data collection involved self-administered surveys and face-to-face interviews. The collected data were analyzed using descriptive statistics, frequency distribution, and regression analysis. The findings revealed positive perceptions and acceptance of renewable energy among consumers in Okara district, with respondents recognizing its potential for environmental impact reduction, energy security improvement, and economic growth. The study identified factors influencing acceptance and highlighted barriers and opportunities for renewable energy adoption. This research contributes to the limited knowledge on consumer acceptance of renewable energy in Pakistan, providing insights for policymakers, energy stakeholders, and local communities to promote its widespread adoption and contribute to a sustainable energy future in Okara and Pakistan as a whole.